Profit-bidding and tracking course without paid tools.
Use free tools and our custom Google Tag Manager templates to track profit in real time, and send it to Google ads and Paid Social platforms to enable profit-bidding.
Note: This course fully replaces profit-tracking tools that cost an average of $6k/year.
Early bird price! The profit tracking & bidding section is 100% ready. We are currently recording the second module: Full-funnel profit activation.
Target students: Digital marketers, ecommerce managers, marketing analysts, agency owners, founders.
Pre-requisites:
– For side-by-side implementation you are required to have a working sGTM container. If you don’t have access to one, you can take the course and revisit it once you have a use case. Note that this is not a server-side tracking course.
Implementation time: Once you know how it works it will take you aprox. 20 minutes to implement this system.
Difficulty level: Easy. No-code. Just create variables in your server GTM container.
What will you learn in this course?
After completing this course you will be able to:
- Track order profit real-time in your ecommerce store.
- Enable profit-bidding in Google ads and Paid Social ad accounts.
- See ads results in profit, not just revenue.
- Track profit in GA4 UI and Google BigQuery.
Why should I track order profit in real-time?
By tracking order profit real-time you will be able to send this value to Google ads or Paid Social ad accounts and optimise your campaigns based on profit, instead of revenue. Profit-bidding not only makes your ad campaigns more profitable, but also allows you to spot campaigns with “good” ROAS but are actually unprofitable. The additional, massive benefit is that we can store this value in our GA4 account, which enables us for advanced profit-based reports.
Real example in GA4 exploration report
This is an example of why bidding on profit (POAS) is superior to bidding on revenue (ROAS). ROAS-bidding may optimise for orders that generate much higher revenue but less profit. What if we could always optimise for the highest profit orders?
Paid Social POAS implementation
By implementing this system, we get ‘Profit on ad spend’ (POAS) on all our advertising platforms, including Paid Social and Google ads. (Note the higher conversion count reported by Conversions API).
Create Conversion Actions based on profit in Google Ads.
What about 3rd party profit-tracking tools?
These tools have been extremely positive for the industry, both for promoting a “profit-mindset” and for actually developing tech that would make this possible. However with the introduction of server-side tracking, any business can replicate what these tools do, for free. These tools charge $4-9k/year, which after completing this course not you nor your clients will have to pay anymore.
This course also brings stability to your business or clients, because you won’t be dependant on external profit tools that may go out of business, or increase prices after an acquisition, etc.
Early bird price! The profit tracking & bidding section is 100% ready. We are currently recording the second module: Full-funnel profit activation.
Course curriculum
These are the lessons in the course. Know that this course is evergreen, meaning we will be updating content as per students suggestions or specific use-cases:
Module 1. Concept.
In this first module we will do an overview of this profit-tracking system. Where is the data coming from, which tools we will be using and more.
- Intro to profit tracking and bidding.
- Overview of the system.
- Required tech stack (free tools).
Module 2. Implementation.
In this module, first we will implement order-profit tracking in real time and then we will send this value to our analytics and ad accounts for enabling profit-bidding.
- Intro.
- Preparing business cost data.
- Uploading the data to our free database.
- Setting up custom variable templates in server GTM container.
- Test order.
- Sending profit to GA4.
- Sending profit to Paid Social ads.
- Sending profit to Google ads.
- Sending profit to other tools.
Module 3. Full-funnel profit activation.
In this module you will learn how to track and activate profit in different stages of the funnel other than purchase.
- Checkout profit tracking.
- Unprofitable orders analysis in GA4.
- Free shipping profitability analysis.
- Dynamic free shipping offers with sGTM.
Bonus. Overview of backfilling ecommerce profit data in BigQuery (guide).
In this lesson we will learn the necessary steps to backfill profit data from any new client you can get. This step will guarantee a profitable implementation.
- Backfill ecommerce profit data.
NOTE ABOUT SUPPORT: We are a small agency, so while we will be actively replying student questions, most of the support will come from the (very active) student community. This course is evergreen, meaning we already have a few new lessons in the roadmap. Additionally we are building a customGPT with all our student’s questions (releasing soon).
Start bidding and tracking on profit without expensive paid tools.
Start today with a one-time payment (early bird price).
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Instant access
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Fully actionable
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Includes all necessary downloadable templates
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Lifetime access
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Fluent business english
Start today with 2 monthly installments (early bird)
-
Instant access
-
Fully actionable
-
Includes all necessary downloadable templates
-
Lifetime access
-
Support
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You will be charged $75 today and $75 in 30 days from now (plus applicable VAT)