Profit Tracking and Bidding with sGTM workshop

Profit Tracking and Bidding with sGTM workshop.

The first open-source, production-ready profit tracking system is here.
Use our custom coded sGTM templates and a free tool to implement the most advanced profit tracking & bidding system without paying $6k/year to third party tools.

Tested on 30k orders and counting.

30-day money back guarateed

Target students: Digital marketers, ecommerce managers, marketing analysts, agency owners, founders.

Pre-requisites: Knowledge about sGTM is required. Note that this system is built for server GTM yet this is not a server-side tracking course.

Implementation time: Once you know how it works it will take you aprox. 20 minutes to implement this system.

Difficulty level: Easy/No-code.

What will you learn in this course?

After completing this course you will be able to:

Track 99% accurate order profit and order costs in real-time in your ecommerce store.
Enable profit-bidding: Optimise your ad campaigns with profit values instead of revenue values.
Advanced profit and cost analysis: Send these metrics to any marketing tool, including GA4, Shopify, CRMs, etc.
Checkout profit tracking: Create retargeting flows based on checkout profit.
Refund profit tracking: Track the real cost of refunds in your store.
Enable profit-based metrics such as profitMER, Blended POAS, etc.
Backfill ecommerce profit data in Google BigQuery.

Why should I track order profit in real-time?

By tracking order profit real-time you will be able to send this value to Google ads or Paid Social ad accounts and optimise your campaigns based on profit, instead of revenue. Profit-bidding not only makes your ad campaigns more profitable, but also allows you to spot campaigns with “good” ROAS but are actually unprofitable. The additional, massive benefit is that we can store this value in our GA4 account, which enables us for advanced profit-based reports.

Real example in GA4 exploration report

This is an example of why bidding on profit (POAS) is superior to bidding on revenue (ROAS). ROAS-bidding may optimise for orders that generate much higher revenue but less profit. What if we could always optimise for the highest profit orders?

Paid Social POAS implementation

By implementing this system, we get ‘Profit on ad spend’ (POAS) on all our advertising platforms, including Paid Social and Google ads. (Note the higher conversion count reported by Conversions API).

Advanced dynamic cost tracking

Accurate and dynamic cost tracking is just as important as profit tracking. Say good-bye to averages.

What about 3rd party profit-tracking tools?

These tools have been transformative for the industry, promoting a “profit-mindset” and enabling the development of technology to support it. However, with the advent of server-side tracking, any business can now replicate what these tools do—for free.

Many of these tools charge $4,000–$9,000 per year, but after completing this course, neither you nor your clients will need to pay those fees again.

This course also brings stability to your business or clients by eliminating reliance on external profit tools that might shut down, raise prices, or change ownership unexpectedly.

30-day money back guarateed

Course curriculum

These are the lessons in the course. Know that this course is evergreen, meaning we will be updating content as per students suggestions or specific use-cases:

Module 1. Concept.

In this first module we will do an overview of this profit-tracking system. Where is the data coming from, which tools we will be using and more.

Intro to profit tracking, profit bidding and the workshop.
Overview of this profit tracking system.

Module 2. Profit tracking and bidding implementation.

In this module, first we will implement order-profit tracking in real time and then we will send this value to our analytics and ad accounts for enabling profit-bidding.

Intro. Necessary parameters.
Overview of the custom variable templates.
Prepare the costs tables.
Upload the costs tables to a free database.
Track order weight.
Set up the product cost calculator.
Set up the shipping cost calculator.
Set up the handling and transaction cost calculators.
Order profit calculator and test order.
Send profit and cost data to GA4.
Send profit and cost data to Shopify.
Enable profit bidding in Facebook and Google ads.
Sending profit and cost data to any tool.
Visualise profit and cost metrics in Looker Studio.

Module 3. Past profit tracking.

In this lesson, we will cover the steps needed to backfill profit data for any new client. This process ensures a successful and profitable implementation.

Backfill ecommerce profit data.

Module 3. Full-funnel profit activation.

In this module you will learn how to track and activate profit in different stages of the funnel other than purchase.

Checkout profit tracking.
Set dynamic shipping costs based on checkout profit.
Unprofitable order and shipping analysis.

Note about support: We are a small agency, so while we will be actively replying student questions, most of the support will come from the (very active) student community. This course is evergreen, meaning we already have more lessons in the roadmap. Additionally we are building a customGPT with all our student’s questions (releasing soon).

Start bidding and tracking on profit without expensive paid tools.

€ 149 + applicable VAT

Instant access
Fully actionable
Includes all necessary downloadable templates
Lifetime access
Fluent business english

€ 2 x 75 + applicable VAT

Instant access
Fully actionable
Includes all necessary downloadable templates
Lifetime access
Support
You will be charged €75 today and €75 in 30 days from now (plus applicable VAT)